IGTV is a standalone video application by Instagram for Android and iOS smartphones. It allows for longer videos compared to Instagram feeds. While IGTV is available as a stand-alone app, basic functionality is also available within the Instagram app and website.
The service was launched and introduced by former Instagram CEO Kevin Systrom in a live event in San Francisco on June 20, 2018, featuring creators such as Lele Pons.
IGTV requires users to login with an Instagram account. Mobile devices allow uploads of up to 15 minutes in length with a file size of up to 650 MB, while desktop web browsers allow uploads of up to 60 minutes in length with a file size of up to 3.6 GB. The app auto-plays videos as soon as it is launched, which Kevin Systrom contrasted to video hosts where one must first locate a video.
Instagram accounts with an IGTV channel receive an IGTV tab on their profile page. Additionally, uploads on IGTV can be mirrored to a linked Facebook page.
As of May, 2019, IGTV allows users to upload and view videos in both vertical and horizontal orientations, as opposed to just vertical orientation prior to the update.
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